Economic Development Training Class

This hands-on course will review the fundamentals of developing and implementing a high-impact marketing and attraction plan. Businesses looking to locate or expand need accurate, up-to-date, and credible information and communities need rock-solid marketing techniques to reach the needs of the business community. Course participants will be able to learn how to craft their community's message by learning about online marketing fundamentals, GIS technologies, website design, and current trends in site selection. Participants will also explore various mediums of communication, including how to best utilize social media and Web 2.0 technologies as an economic development marketing tool. Case studies and sample plans will highlight the dos and don'ts of economic development marketing and attraction.

Course Highlights:

  • Site selection fundamentals including corporate strategies
  • Identifying target audiences using data-driven techniques
  • Developing a community marketing plan and brand
  • Garnering internal and external support for the marketing campaign
  • Engaging social media and website design to target new markets
  • Utilizing Geographic Information Systems (GIS) to serve clients
  • Benchmarking, evaluating, and monitoring the marketing plan

 

Crowne Plaza Phoenix
March 1, 2012, 8:30 a.m. CST – March 2, 2012, 4:45 p.m. CST
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Real Estate Development and Reuse

This course clearly articulates the eight stage process for real estate development and reuse. Specifically, course participants will learn the fundamentals of market and site analysis, financial feasibility, and what political considerations are required to move a development project from conception to realization. Additionally, this course will cover a wide variety of financing tools that are available at the local, regional, and state levels, including tax increment financing, bond financing, tax credits, tax abatements, land assembly, and brownfield redevelopment. Multiple in-class case studies will be used to help participants work through actual financial and regulatory problems.

Course Highlights:

  • Housing, retail, office, industrial, hotel, and mixed use development
  • The regulatory and approval process including zoning and permitting
  • Assessing community involvement and political feasibility
  • Public, private and nonprofit financial modeling
  • Understanding the pro forma operating statement structure
  • Property valuation and capitalization rates
  • Brownfield redevelopment phase structure and liability
  • Request for qualification/proposal process

 

Washington, DC Metro Area
March 15, 2012, 8:30 a.m. CDT – March 16, 2012, 4:30 p.m. CDT
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IEDC Certified Economic Developer Exam

You have the experience, skills, and knowledge of a great economic developer. Now get recognized for your achievements through the Certified Economic Developer (CEcD) program.

Westin Alexandria
March 17, 2012, 8:30 a.m. CDT – March 18, 2012, 4:45 p.m. CDT
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